Human context first
Technology should make a relationship easier to understand, never flatten it.
Brand system
A quiet identity for memories that stay.
Linger turns private conversations into a considered place to remember, reflect, and continue. These guidelines keep every expression clear, calm, and recognizably Linger.
LingerFoundation
The beliefs beneath every mark, message, and moment of the Linger experience.
Evidence over certainty
Every interpretation stays connected to the words and moments that support it.
Ownership is practical
People can inspect, revise, share, pause, or remove what belongs to them.
Linger helps people return to the relationships and memories that shape a life. We handle personal language with patience, make evidence visible, and leave the final meaning with the person who lived it.
Language is where a life leaves its trace.
A conversation is never just a sequence of words. It carries timing, care, hesitation, and change. Linger gives that context a place to remain available without turning a person into a fixed label.
Identity
The Linger identity is a memory mark paired with a warm, deliberate wordmark. Use the complete lockup whenever the space allows it; use the mark alone only where the format requires a compact signal.
Primary lockup
Compact mark
Reverse lockup
Clearspace
Keep at least one x of clear space around every side of the lockup. x equals one third of the memory mark height. Nothing enters this area, including copy, borders, partner marks, or interface controls.
LingerColor system
A restrained palette gives intimate content room to breathe. Purple marks the Linger signal; paper, ink, and measured data colors keep every reading grounded.
Core palette
Aa
Linger Purple
#8B5CF6
Primary signal
Aa
Ink
#141413
Primary text
Aa
Paper
#F5F4ED
Content and card surface
Aa
Parchment
#E8E6DC
Primary page background
Aa
Muted
#6C675D
Secondary text
Data accents
Forest and rose are reserved for Persona analysis, relationships, and other meaningful data states. They should not become general-purpose campaign colors.
Aa
Forest
#1F784D
Relationship rhythm
Aa
Rose
#C94F78
Emotional signal
Approved combinations
These combinations meet WCAG AA for ordinary text. Rose remains a data signal, not a small-text surface.
Aa
Ink on Paper
16.72:1
Aa
Deep ink on Linger Purple
4.59:1
Aa
Paper on Forest
4.94:1
Rose is reserved for graphs, status signals, and large marks. Do not set ordinary text on Rose.
Typography
The Linger wordmark carries the identity itself. Transforma Mix Linger gives editorial headlines their presence, while the interface face keeps long reading quiet, clear, and easy to return to. Numbers stay precise and compact.
Type in use
DisplayTransforma Mix LingerThe wordmark, identity signatures, and short, isolated statements.
InterfaceInter / ArialProduct UI, navigation, body copy, and all long-form reading.
NumbersJetBrains Mono / ConsolasDates, message counts, and compact data labels.
Display
Transforma Mix Linger
Every memory deserves a place to linger.
Interface
Inter / Arial
Product UI, navigation, body copy, and all long-form reading.
Numbers
JetBrains Mono / Consolas
- Date
- 2026.03.14
- Messages
- 2,784
- Time
- 09:42
Usage rules
Recognition depends on restraint. These rules keep the mark legible and the experience as considered as the product behind it.
Do
LingerUse the complete lockup
Keep the memory mark and wordmark together when the available space allows it.
Don't
LingerDo not alter the mark
Never rotate, crop, skew, stretch, or redraw the Linger lockup.
Do
LingerGive the mark room
Protect the clearspace so the identity can be recognized at a glance.
Don't
LingerDo not add effects
Avoid gradients, glows, outlines, shadows, and texture treatments on the logo.
Do
Choose approved contrast
Use the purple-and-ink or purple-and-paper combinations shown in this system.
Don't
LingerDo not crowd or split it
Do not fill the clearspace or separate the mark from the wordmark outside compact product surfaces.
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Brand questions